KIWI®Sneaker Care System

Because a fresh look should stay that way.

Sneaker Family
Sneaker Family 1
Sneaker Family 2
Sneaker Family 3

Sneaker Care

Clean, Protect, and Deodorize. The KIWI® Sneaker Care system is like your own shoe cleaning kit. Take the steps. Your sneakers deserve it.

Step 01 Sneaker Cleaner
Step 02 Sneaker Protector
Step 03 Sneaker Deodorizer

Sneakers get dirty. It happens. But when it happens you can be ready with KIWI® Sneaker Cleaner. It’s a highly effective shoe cleaning formula that removes the mess you got yourself into. Plus, the sponge-top shoe brush is the perfect tool to wipe away the dirt.

Get shoes looking like new again, and get going.

There’s a lot of mud out there. And grime. And who knows what else. Defend against a world of messes with KIWI® Sneaker Protector. It’s a powerful shoe protector spray that guards against stains, rain, salt, and dirt – so your clean white shoes stay that way.

Your shoes protect you. Return the favor.

Kick the stink out of your smelly shoes with KIWI® Sneaker Deodorizer – they’ll be as fresh smelling inside as they are fresh-looking outside. Feel fresh, smell fresh, look fresh.

Your shoes don’t have to be new to smell fresh.


Tying shoes takes time. Time you could spend strutting, striding, flaunting and flexing. So get that time back with KIWI® Sneaker No-Tie Laces. You'll wonder why you ever spent all those years tied up with laces.

Take out tie time while giving your sneakers a future-fresh look.


Sometimes tough odors hide in tight spaces. KIWI® Sneaker Odor Max-Defense Deodorizer balls are small enough to fit in shoes or other small spaces. Simply twist open the adjustable ball and leave your shoes smelling fresh for up to 60 days with continuous daily use.*

Keep your sneakers as fresh as the day you bought them.

*duration claim is based on twisting the housing closed 12 hours / day.

Enjoy maximum sneaker comfort with a lightweight insole that won’t slow you down. KIWI® Max Comfort Sneaker Insoles conform to thenatural movement of your feet. KIWI® Max Comfort Sneaker Insoles are designed with high density foam for lateral support, and gel heelinserts with air swirl technology for superior cushioning.

Because you can’t stand kicks you can’t stand in.

Your shoes look great without socks. The smell? Not as much. With KIWI® Barefoot Sneaker Insoles, you can enjoy premium barefoot comfort that conforms to the natural movement of your feet while guarding against the growth of bacterial odor. The dual-density layer foam provides a lightweight cushion of support underneath a bamboo topcloth for breathable, moisture-absorbent comfort.

No socks, no sweat. Keep your sneaker game (smelling) fresh.